Blog

The Top 14 Free Techniques of Promoting Events through Social Media

The Top 14 Free Techniques of Promoting Events through Social Media

  Image source: Scalable Social Media With more than a million events happening all around the world, the event marketing can be expensive and difficult to do. You will have many competitors in this field because individuals are always looking for the best techniques on…

Continue reading →

eZOO: Nothing is more powerful than an idea whose time has come

eZOO: Nothing is more powerful than an idea whose time has come

Things change. Like it or not, whether we are open to changes or not, finally, things evolve and change. The transport humans use evolved. Chariots and horses became the means we move in nowadays: cars, motorcycles, bicycles, trains, airplanes, … The way we communicate has…

Continue reading →

5 Key Reasons Why Social Selling is better than Cold Calling

5 Key Reasons Why Social Selling is better than Cold Calling

About a decade back, when the Internet technology had not evolved, I started my working career with selling latest graphics equipments to print shops, and my job profile included a lot of cold calling. Cold calling was then the most convenient, most economical and fastest…

Continue reading →

The Brand Experience Age

The Brand Experience Age

We have talked occasionally on this blog about the Post-Advertising Age and Inbound Marketing Age. The brand is no longer the one who goes to the consumer, but it’s the latter who looks for the content he wants to consume. The brands in the XXI Century…

Continue reading →

10 Easy Tricks to Get Maximum Retweets

10 Easy Tricks to Get Maximum Retweets

It can be quite disappointing when you tweet something and you don’t get any response at all. Besides, you may have spent a good amount of time crafting that perfect tweet, but all your efforts went into vain with zero results. However, the good news…

Continue reading →

Social Travelling: What is and What Motivates a Social Traveler?

Social Travelling: What is and What Motivates a Social Traveler?

What is a Social Traveler like? The social Traveller is a member of a global community that enriches himself with their experiences. Videos, pictures, reviews or recommendations to decide the choice of his destination contribute to create a community capable of generating constant information. While…

Continue reading →

Marketing in the Inbound Age

Marketing in the Inbound Age

In the Post-Advertising Age not only the way to reach the consumer through communication has changed, also the way that the consumer is buying has. Almost 90% of those over 14 years seek or search online about products in which they are interested. Brands are no…

Continue reading →

7 Reasons Why You Should Start Developing Brand Advocates Now

7 Reasons Why You Should Start Developing Brand Advocates Now

First, before we go any further, we need to understand what Brand Advocates really are: Brand Advocates are those individuals who formally/informally suggest your brand to other individuals. Besides, they do so selflessly without being offered any form of incentive or pay.      …

Continue reading →

If you want a Social Brand, Conversations should be the Fuel of your Sales

If you want a Social Brand, Conversations should be the Fuel of your Sales

Image source: Normann Copenhagen A few days ago I was waiting for a flight from Barcelona to Madrid to spend two working days and I lived the following experience as a conversation with brands is concerned. I flew with Vueling and I stayed at Oscar Hotel…

Continue reading →

Video alone won’t do the job. You need also Content Marketing

Video alone won’t do the job. You need also Content Marketing

A recent study about Youtube videos that are posted on this social network showed that the top 100 brands in the world in recent years have invested over 4,3 billion dollars in the video creation of 1.270 video channels. However, more than 50 percent of…

Continue reading →

Page 1 of 2 1 2